Opening Day

Does an open house sell houses? Sometimes.
An open house is a chance to showcase a property publicly. The house is open - meaning that basically anyone can enter and take a look during a specific time frame in a no-pressure situation. It’s also a good idea for the owner to be absent. I’ve gone into open houses with clients where the seller is there and it’s awkward – the buyer feels constrained at what they can check out.
Opening the home for the first couple of weekends allows buyers and sellers to drop in and look at the home without needing an agent or an appointment though, visitors will be asked to sign in. It’s an excellent tool to premiere a property that has just hit the market. Often, buyers represented by agents, will go to an open house unaccompanied to see if the home merits an offer. While most buyers start their searches online, it’s a prudent idea to view it in person to make a decision about whether to put in an offer.
Additionally, buyers and sellers use open houses to informally interview agents for themselves. Sellers in the neighborhood satisfy their curiosity by viewing a home in context with their own. Agents may preview an open house for their client or to compare the home to one they are listing (or have listed).
A true benefit of holding an open house lies in gauging the level of interest in the property and driving a greater number of people to consider it. Having an open house is certainly not the only way to sell.
There are many reasons why sellers may choose not to have an open house: the inconvenience of having to be out of the house for a couple hours, privacy and valuables, and even the price of the house may not merit opening it up to everyone.
For an agent, an open house presents an opportunity to get feedback from buyers and sellers on what they think about the house and its price. It’s also an opportunity to meet potential new clients.
For new buyers, what’s the protocol? You are welcome to go in and view the home and ask questions of the agent. You will be asked to sign in and you are under no obligation to give more than your name. Happy House Hunting!
Lastly, the best response to an open house comes when the house is newly listed or at major price drops. In fact, there’s a common pattern of fewer visitors at each successive open house without a notable price reduction if the home is on the market much longer than the average days on market. Active buyers have queries set up online through major portals or through the MLS to see new listings or homes that have price reductions. Of course, existential factors such as a substantial drop in interest rates or some major new feature for the neighborhood could alter the regular pattern of viewing.
So at the end of the day, moving a number of people through a newly listed home with a low barrier to entry may make it easier to find your buyer!
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There are some Good Samaritans who are trying to help some Ukranian refugee families who need basic living items (from clothing to household items and lots in between) If you have furniture, kitchenware, linens, baby needs or anything to set up an apartment OR you have an ADU or place where one of these families can rent, reach out to Rhona at 916-997-0281.
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Congratulations to Mary Lee's family for selling their mother's home in Fair Oaks! It went fast!
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There's a fun event happening at our Keller Williams office for anyone that has kids or likes candy or likes to dress in costume.

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Then there's the age-old question - How's the Market?
It depends. Are you buying or selling? This time of year, is a time that the housing market slows down and this year is no exception. That's not to say there's no activity but it's very uneven. You'll note that multiple offers have gone down as have cash purchases. Part of the slowness in the market is because lenders anticipating a Fed rate reduction, lowered rates but they've since bounced back up.
Here's the thing - if you're selling, it can be a favorable time of year to sell simply because so many other sellers remove their listings from the market during the fall and winter while there are still buyers so you have less competition. If you're buying, prices have been softening a bit and you can be almost be guaranteed to buy at the lower end than when rates go down again. Additional rate reductions will bring with it more buyers which with multiple offers may mean higher prices.










